KARACHI:The Center of Excellence in Journalism (CEJ), Institute of Business Administration held an inaugural workshop on Philanthropy Reporting in collaboration with the Pakistan Center for Philanthropy (PCP).

Addressing the attendees who comprised journalists from various media outlets, Chairman, PCP Board of Directors, Zafar Iqbal A. Khan said, “It is the media’s job to be critical, but as you critique, you must remember to look at the positives too and give suggestions on how things can be improved.”

He further mentioned that PCP is trying to engage with journalists as it will help them enhance the volume and effectiveness of philanthropic efforts. Executive Director PCP Shazia Maqsood Amjad highlighted the center’s role in bringing credibility to the sector. Referring to its certification, she said that it was an effective tool to assess the conduct of nonprofit ventures in Pakistan.

She was of the view that lot of organizations across Pakistan are doing amazing work and helping people in bringing positive change to their lives. The media needs to track these stories so that such activities are encouraged in the society at large. Director Imkaan Welfare Organisation, Tahera Hasan advised journalists visiting underprivileged areas not to impose their ideas on the people living there and instead, ask them about their problems.

The workshop concluded with a certificate distribution ceremony among the participants.