KARACHI: Pakistan’s 11 companies will exhibit products at Ambiente fair, the world’s biggest and most international association of trade fairs for the consumer goods industry and with a clear target group specific structure within the dining, giving, living and sourcing, to be held from 09-13 February, 2018 in Frankfurt, Germany.

The Pakistan companies include Pakistan Souvenirs (who has been participating for more than 25 years), Tariq Glass & Sharp Edge participating on their own while Anaya Salt, Rex Ceramics & Sana Traders will participate under the pavilion of Trade Development Authority of Pakistan.

Pakistan has been participating in Ambiente fair for many years and a number of industries have developed from this fair such as cutlery, crockery and salt products. Salt products & handicraft companies are in Hall 10 (giving and living) while the other companies are in Hall 6 (dining).

It is an exhibition where Pakistan can sell products to the entire world and more than 154 countries are represented from the buyers side. The top 10 visitor countries are: China, France, Great Britain, Italy, Spain, Switzerland, South Korea, the Netherlands, Turkey and the USA.

Trade Development Authority of Pakistan has been providing subsidized stalls to increase the exports of handicrafts, cutlery & kitchen accessories by allowing small and medium exporters to exhibit at the world’s largest consumer fair. They are exhibiting with the products covering interior decoration items, handicrafts, kitchen accessories & other consumer products.