Legend Hotels, EFU sign business deal


KARACHI:The Legend Hotels and Resorts entered into a strategic partnership with EFU Life Assurance by signing a Memorandum of Understanding (MoU) here on Tuesday.

The signing ceremony was held at the EFU head office. The hotels were represented by Muhammad Azeem Qureshi, Managing Director, while EFU was represented by Zain Ibrahim, Executive Director and COO, EFU Life, Aman Hussain, Head of Marketing, EFU Life, and Faizan Shuja, Head of Alliances, EFU Life. The agreement will be valid for one year.

Azeem Qureshi said that the Legend Hotels and Resorts had hotels in Islamabad, Hunza, Skardu, and Chitral under its umbrella. Legend Hotels will be offering EFU PlanIT App users 25% discount on Room Rack Rates (standard rates only) at its four hotels in Islamabad, Hunza, Skardu and Chitral. At the same time Legend Hotel, Islamabad will be offering 20% discount to EFU PlanIT App users on foot (a la Carte menus) at Angeethi, High-end, and Aroma restaurants. Qureshi further said that this MoU would allow the two organizations to work toward a common goal benefiting both.

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