KARACHI:Pepsi Pakistan’s biggest musical platform, Pepsi Battle of the Bands, is all set to launch its third season in July 2018. To announce the launch of the season, an event was organized at X2 Restaurant, which wasattended by media representatives, digital community, socialites and senior management of Pepsi Pakistan.

The upcoming season of BoB features a diverse genre of bands, including two bands with strong female leads. According to the information shared by Pepsi Pakistan, more than 400 bands applied for the auditions this year. The judges for this season include Strings, MeeshaShafi and Fawad Khan while Farooq Ahmed (Aaroh) will be seen as the guest judge for the auditions on the show.

In addition to this, Shahi Hasan will be seen in a new role of music producer this season. A special screening of the TVC of season 03 was organized at the event which left the audience with increased excitement about the show. In the opening sequence, Kashmir is seen singing their classic hit KaghazkaJahaaz, with none other than Fawad Khan, followed by the second sequence featuring MeeshaShafi matching her powerhouse vocals to Badnaam’s, with a new rendition of Kala Jora, looking as powerful as ever. The biggest surprise of the evening was the last sequence of the ad which surely took the audience to a rollercoaster ride of emotions as a familiar sound of Strings performing “Hai Koi Hum Jesa” echoed in the hall, the biggest hit released by Strings some 15 years ago.

The closing of the ad features all the artists appearing in it joining Strings to chant the Season’s anthem together which is truly magical.It has been revealed that the show will kick off on July 15 and a new episode will be aired on every Sunday.Speaking at the occasion, Saad Munawwar, Senior Marketing Manager, Pepsi Pakistan, said, “The third Season of Pepsi Battle of The Bands is just around the corner and we are proud to present to you another exciting Season of the show through which we have taken the responsibility of reviving the band culture in Pakistan and providing the opportunity to our young musicians to showcase their talent in front of the entire nation. I’m part of the generation which has seen the rise and fall of the band culture in the country and through Pepsi Battle of the bands, we want to make sure that we take that culture back to rise and reestablish it for our future generations.

And I truly believe that by bringing this platform to life again, we have already taken our first step in that direction. “It is evident that the show is out there to bring about change as the first season of the show launched some extremely talented bands like Aaroh, Entity Paradigm (EP), Mekaal Hasan Band (MHB), and the last year’s season also turned out to be successful in launching Kashmir and Badnaam who have both recently released their solo albums as well and will also be seen making appearances on the upcoming season.