Survey (Only 13% adult (18+) Pakistanis claim to use the internet; of these, majority (54%) use it from their mobile phones. GILANI RESEARCH FOUNDATION (GRF POLL)


ISLAMABAD: According to a Gilani Research Foundation Survey carried out by Gallup Pakistan, only 13% Pakistanis use the internet, and a majority (54%) of the people who use the internet do so from their mobile phones.

A nationally representative sample of adult men and women from across the four provinces was asked, “Do you use internet?” In response to this question, 13% said yes while 87% said no.

Respondents who said that they use the internet were further asked, “Where do you use the internet?” In response to this question, 58% said that they use it in their homes, 54% said they use it on their mobile phones, 5% said they use it in their offices, 1% said they use it in internet/cyber cafes, and another 1% said they use it in their educational institutions.

Commentary by Gallup Pakistan: Use of internet in Pakistan is among the lowest in the world and fares low even in South Asia. However, with the recent introduction of 3G internet technology which makes internet available on mobile phones, Gallup Pakistan Media Research team has seen almost a 3% rise from last year (13% in 2016, vs. 10% in early 2015). The 3% increase roughly translates to about 3 million additional users in this year alone, which point towards a healthy trend.

The study was released by Gilani Research Foundation and carried out by Gallup Pakistan, the Pakistani affiliate of Gallup International. The recent survey was carried out among a sample of 5588 men and women in rural and urban areas of all four provinces of the country, during January 20 – May 31, 2015. Error margin is estimated to be approximately ± 2-3 per cent at 95% confidence level.