KARACHI: The Largest International Trade Fair for Beauty Products, Hair, Fragrances and Well Being in the Middle East. Beautyworld Middle East will open its doors from 8th – 10th May, 2018 at the Dubai International Convention and Exhibition Center. The three days event establishing itself as the prime gateway for international beauty majors is looking to do business in new and emerging markets.
The 2017 Edition had 1,580 exhibitors from 60 countries and 42,012 trade buyers from more than 135 countries made their way to Dubai. It is an exhibition where Pakistan can sell to the entire world and more than 135 countries are represented from the buyer’s side.
A total of 25 Pakistani exhibitors participated in Beautyworld Middle East in 2017, including Faiza Beauty Cream, Aghas International, Mohammad Hashim Tajir Surma, Maskatiya (Olivia Pakistan) who had participated on their own and Black Rose Cosmetics, Golden Girl Cosmetics (Shanns), Winss Cosmetics and Navia Cosmetics participated under the pavilion of Trade Development Authority of Pakistan.
Pakistani exhibitors presented products such as Male Grooming – Hair & Shaving, Professional Manicure/Pedicure & Accessories, Personal Care & Hygiene, Fragrances and Cosmetics & Skincare.
TDAP is providing subsidized stalls. Each stand is available for only Rs. 300, 000/- whereas the cost of direct stand is around Rs. 560,000/-. Last date to apply through TDAP is 25th January, 2018. The next Beautyworld Dubai will be held in 2019.