KARACHI:Arcelik is the leading producer of innovative consumer durables in Turkey and the 3rd largest manufacturer in Europe. It is also the parent-company of Dawlance, the biggest brand of home-appliances in Pakistan. Recently, Dawlance has appointed MEP Global Technologies (MGT) as the distributor for Arcelik’s Commercial Air-Conditioners’ range, including; Chillers, Duct Type ACs, Cassette Type Units, VRF and AHU.
Dawlance’s CEO, Mr. Umar Ahsan Khan and MGT’s Managing Director, Mr. Ijaz. K. Malick were the signatories of the Distributorship Signing Ceremony. Dawlance Sales and Marketing Director, Mr. Hasan Jameel addressed the ceremony and welcomed this partnership and hoped for great business for Arcelik’s Commercial Air Conditioners’ range. Pakistan’s legendary Cricketer – Mr. Younis Khan is the Chief Marketing Officer of MGT, who personally addressed the official Signing-Ceremony. Being the most reputed distributor of HVAC (Commercial Air-Conditioning) in Pakistan, MGT has acquired great expertise and 30+ years of commercial business experience. Since Arcelik is very meticulous in selecting its business associates and partners, the appointment of MGT will surely bring great results, to enable rapid growth in Arcelik’s Commercial Air Conditioning business in Pakistan.
Dawlance has always maintained its market-leadership in Pakistan’s home-appliances market. With the technological and operational backing of a globally leading enterprise like Arcelik, Dawlance has successfully enriched its diverse product-line in appliances. Now, broadening its vision to achieve leadership status in the Commercial Air Conditioning Business too, Dawlance has engaged the most dynamic distribution team – MGT that promises next-level of success for Dawlance and establish it as the most preferred brand for HVAC projects.
Dawlance, a leading home appliances brand of Pakistan, was established in 1980 with the vision of making Dawlance a Global brand by practicing reliability and to make Pakistan Proud; Dawlance serves its consumers in 3 functions involving Food Care, Fabric Care and Home Care with its wide range of appliances including refrigerators, freezers, micro-wave ovens, water dispensers, small kitchen appliances, hoods andhobs, washing machines, dishwashers and air conditioners.
Dawlance has large manufacturing capabilities owing to its 3 factories , it has the largest service centre and dealer network in Pakistan; Dawlance’s vast service network in Pakistan displays its ability to reach consumers in every corner of the country and is one of the prime reasons for the brand’s success.
Dawlance promises reliability in every way for its consumers and stakeholders alike; Reliability is the key characteristic of Dawlance and is exercised within all functions of the company; it is in fact embedded in the organization’s culture. Aside from its reliability, Dawlance’s major strengths are differentiation and relevance- it makes products that are relevant to the needs of the Pakistani households but with an element of differentiation; Dawlance takes pride in introducing innovative products for the Pakistani market to enhance the lifestyle of its consumers and deliver a superior product experience.