FOLK HERO™ partners with lingerie label INTIMISSIMI to launch global brand campaign celebrating ‘The Art of Italian Lingerie’ featuring iconic Heidi Klum and Leni Klum
FOLK HERO -- part of [INVNT GROUP] The Global BrandStory Project™ -- developed INTIMISSIMI’s BrandStory, and wrote, creative directed, and executed the campaign
New York, NY, Oct. 21, 2022 (GLOBE NEWSWIRE) -- INTIMISSIMI, the Italian brand partnered with brand strategy firm, FOLK HERO, to develop and reimagine their Brand Story . Ultimately leading to the launch of INTIMISSIMI’s new global platform, The Art of Italian Lingerie.
The inaugural campaign, features supermodel, producer, and businesswoman Heidi Klum, alongside daughter Lena Klum, and is launching globally. The Art of Italian Lingerie tells the story of Italy’s great attention to beauty, touch, and color and how those things elevate lingerie beyond form and function and into the realm of art.
“Once a brand is really clear ...