Facing challenges in the global marketplace, the Pakistani government has initiated a comprehensive strategy to overhaul its vital citrus sector, aiming to regain the country’s competitive position through significant enhancements in quality, innovation, and value addition.

Federal Minister for Commerce Jam Kamal Khan affirmed the administration’s dedication to this initiative, underscoring the importance of Kinnow mandarins to Pakistan’s export portfolio. According to an official statement, he declared that boosting the nation’s standing in international agricultural trade is a primary objective for the Ministry of Commerce.

‘Our focus is on strengthening the entire value chain-from farm to foreign markets-by promoting modern agricultural practices, ensuring compliance with international standards, and improving logistics infrastructure,’ the minister stated.

This strategic push was demonstrated at the recent Agri Expo Sargodha, where the Pakistan Horticulture Development and Export Company (PHDEC) conducted a technical workshop. The session brought together numerous citrus growers, exporters, and researchers to address critical industry issues.

During the workshop, specialists from the Citrus Research Institute (CRI), Sargodha, offered detailed guidance on effective pest and disease control, proper harvesting methods, and advanced post-harvest management designed to elevate fruit quality and curtail export-related losses.

To support farmers directly, PHDEC distributed Urdu-language citrus booklets to encourage the adoption of Good Agricultural Practices (GAP) and contemporary orchard management techniques. Concurrently, the National Logistics Corporation (NLC) presented its temperature-controlled reefer transport solutions and logistical plans for the upcoming citrus season beginning in December.

Minister Jam Kamal Khan lauded the collaborative efforts of all stakeholders, emphasizing that partnerships between farmers, exporters, and government institutions are essential for building a strong and sustainable horticulture export base.

‘Pakistan has the natural potential,’ he remarked, ‘and now we must focus on quality, consistency, and global competitiveness.’ PHDEC reaffirmed its commitment to continue working under the ministry’s guidance to fortify the citrus value chain and ensure the nation’s agricultural products meet stringent international standards.