The Embassy of Pakistan in Brazil has announced the international acclaim achieved by a groundbreaking Brazilian innovation that integrates Amazonian biodiversity with Pakistan’s Himalayan Pink Salt. This innovative product was celebrated at the prestigious Women in Agritech – Global Summit of Women in Agribusiness and Biotechnology, held in Belgium from September 24 to 27, a PID report said today.
The award-winning creation, a soap under the Savana Amazônica brand, hails from Boa Vista, Roraima. This accolade highlights the significance of collaborative efforts that combine Pakistan’s distinctive natural assets with the vibrant entrepreneurial spirit of Brazil.
Globally recognized for its purity and mineral wealth, the Himalayan Pink Salt underscores Pakistan’s expanding influence in the health, wellness, and cosmetic industries internationally.
Pakistan’s Minister of Commerce, Mr. Jam Kamal Khan, stressed the importance of this recognition, stating, ‘Pakistan’s Himalayan Pink Salt is a natural treasure, representing our cultural heritage and economic potential. Its role in an awarded product in Belgium demonstrates how our resources contribute to global innovation. We see this as an opportunity to enhance partnerships with Brazil and other nations, showcasing Pakistan as a key trading partner.’
Dr. Muhammad Babar Chohan, the Trade and Investment Counsellor at the Embassy in Brazil, remarked, ‘This recognition illustrates how Pakistan’s mineral resources and Brazil’s biodiversity can produce world-class products. The award in Belgium is evidence of the commercial and diplomatic prospects in such collaborations. Pakistan’s commercial section in Brazil is dedicated to fostering similar initiatives, promoting our Himalayan Pink Salt, and establishing sustainable trade connections globally.’
Celebrated among international dignitaries and investors, the achievement aligns with Pakistan’s strategic goal of promoting its natural resources in high-value sectors worldwide. The Embassy of Pakistan in Brazil remains committed to supporting such partnerships, which enhance bilateral relations and integrate Pakistan into global value networks.