KARACHI:Dawlance hosted a vibrant ceremony to celebrate the successful completion of its 10,000 tree plantation project.
The company has collaborated with the World Wildlife Fund (WWF) and the University of Karachi (KU) for large-scale tree plantations in Pakistan, while also nurturing the vast mangrove forests along the coastal regions, the company said in a statement on Friday.
The Chief Executive Officer of Dawlance – Umar Ahsan Khan, unveiled a monument, built at the KU, for commemorating this plantation drive. He stated that: “Being a responsible corporate citizen – Dawlance remains committed to make resourceful contributions, for ensuring socio-economic development for the wellbeing of the community and preservation of nature, in sync with the Sustainability Development Goals (SDG) of the United Nations. This collaboration is a part of the “Dawlance for Humanity” initiative, which is enabling a better quality-of-life, education and healthcare for the nation.”
Chief Marketing Officer of Dawlance – Syed Hasan Jameel said: “For this plantation-initiative, we engaged the Dawlance family and the students of Karachi University and the WWF teams, along with a large number of volunteering citizens. All these participants were also trained through Green-Workshops, to create public awareness about; the importance of vegetation and forests for maintaining the ecological balance of nature.
Dr. Tahir Rasheed – the Regional Head of WWF in (Sindh and Balochistan) said that: Trees have a long-term positive-impact on the environment and the society while promising the prevention of global-warming and climate-change, to ensure a safe and healthy future for our coming generations. It is heartening to see the Karachi University students gaining awareness about the importance of environmental sustainability”.
The parent-company of Dawlance – Arcelik is the second-largest manufacturer in Europe, offering a wide-range of globally leading products and technologies that meets and inspires European standards for sustainability, by promising more than 50% energy-conservation for a healthier, greener Pakistan. Over the years, Dawlance has invested over 35 billion dollars to setup 3 large-scale factories in Pakistan and its nationwide network of 1800+ dealers for sales and service.
Some of the other distinguished guests representing the KU at the Dawlance plantation ceremony included: Professor Dr. Nasira Khatoon – Acting Vice Chancellor, Professor Dr. Anjum Perveen – Director of the Centre for Plant Conservation (Botanical Garden and Herbarium) and Dr. Saboohi Raza – Chairperson, Department of Agriculture and Agribusiness Management.