Lahore, January 08, 2018 (PPI-OT):The ratings incorporate the adequate market positioning of the company. KK Rice makes adequate profit though operational efficiency reflects rooms for improvement. KK Rice Mills (Pvt) Limited has adopted a top-line centric approach targeting Middle East and the African region. The company is going through business expansion and the management expects to generate the maximum fruit of the expansion. Timely promotion of the product at the right price is essential.

Compared to establish corporate, the board oversight and control environment are desirous of further improvement. The ratings are dependant upon the maintained business volume and profitability. Adherence to sound financial discipline while strengthening debt servicing capacity through improving cash position is vital for the ratings.

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The Pakistan Credit Rating Agency Limited (PACRA)
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Lahore – Pakistan
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