Pakistani kinnow attracts crowd at the Inaugural Event at Manuel Supermarket

Islamabad, January 18, 2018 (PPI-OT):Mr. Mahzan Batterjie Vice Chairman Jeddah Chamber inaugurated Pakistan Kinnow week at Manuel Super Market in Jeddah. The other guests of honour at the occasion were Mr. Abdulelah Al Dervish Chairman Manuel and Mr. Khalid Al Dervish CEO of Manuel Supermarket. The inaugural event was also graced by the presence of the leading businessmen of Saudi Arabia dealing in Food sector, Foreign Diplomats, representatives of media and the valued customers of Manuel supermarket, says a press release received from Jeddah here today. The Consulate General of Pakistan Jeddah in collaboration with Manuel Supermarket Jeddah and Al Rafique Group Pakistan has organized a one week citrus promotional campaign.

It includes in-store promotion, display of citrus. Consulate of Pakistan is promoting this prime fruit of Pakistan in the market with introduction of KINNOW PAKISTANI having its uniqueness as NON-GENETICALLY MODIFIED version of Citrus range available in the world with additional qualities. In his comments at the occasion Mr. Batterjie appreciated the efforts of the Consulate and shared that there is a strong presence of fruit and vegetables from Pakistan due to the variety of produce and competitive prices. He said Jeddah Chamber of Commerce and Industries is encouraging and supporting such initiatives and assured complete support for activities planned by the Consulate of Pakistan to promote bilateral trade and investment.

Earlier while welcoming the guests to the event, Mr. Shehryar Akbar Khan Consul General of Pakistan said Pakistan is the sixth largest producer of Kinnow and oranges in the world, with around 2 million tons annual produce. Pakistan has a large number of farms which are processing the fruit according to the globally recognized Standards, he added. Mr. Khan said that this event was an interactive campaign at sale point between the seller and buyer to introduce Pakistani Kinnow to the Saudi consumers.

He appreciated the partnership between the Al-Rafique Enterprises, management of Manuel supermarket and the commercial section of the consulate for holding such a successful event. He also thanked the Manuel Super Market for hosting the event to promote Kinnow in the Kingdom. Apart from impressive display of the Kinnow, in partnership with Manuel, a variety of delicacies of Kinnow flavour were also available for tasting of the visitors at the inaugural event. The week-long promotional event will include in-store promotion and display of Kinnow. Kinnow would be sold out from all the stores of Manuel Super Market at promotional rates during their business timing.

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