KARACHI: The media industry in Pakistan is providing employment to more than 300,000 people in the field of journalism, management and technical. However, with the growing landscape of media industry, significant employment opportunities are expected in coming 3 to 5 years.

According to a ministry of finance report, the growth of media industry in Pakistan has multiplied rapidly during last decade and now this sector is contributing considerably in building broadcasting apparatus in the major cities of Pakistan and generating a large number of job opportunities for the youth, aspirant to pursue carrier in electronic media.

Over the period, cumulative investment of approximately US$4 to US$5 billion has been estimated in electronic media industry of the country.

New licensing of Direct-to-Home (DTH), satellite TV channels, FM radios and teleport services would contribute in accommodating youth in different fields. In this regard, 3 licenses for launching DTH in Pakistan have been approved by the Authority. One company, i.e. M/s Shahzad Sky (Pvt.) Ltd. is going to start its DTH services. This would be a huge project and help in giving impetus to Pakistani media in terms of technology and revenues.

Moreover, new licenses would inject investment of approximately US$ 2 to US$ 3 billion in various projects. PEMRA, being the regulator for Electronic Media and its distribution services in Pakistan, is exploring new regimes for licensing such as Television Audience Measurement (TAM) services, OTT (Over the Top), Teleporting, etc. All these ventures would generate more job opportunities for the people in Pakistan.