The Pakistan Electronic Media Regulatory Authority (PEMRA) has taken a significant step forward by granting a license to the illustrious Barilliance Group, paving the way for the establishment of “BoltLike Solutions Private Limited” in Pakistan. This groundbreaking initiative is set to overhaul the nation’s Television Audience Measurement (TAM) landscape.

BoltLike, an endeavor rooted in cutting-edge technology, promises to deliver precise, comprehensive, and real-time viewer insights to the media sector, thereby facilitating more informed decision-making. The Barilliance Group, renowned for its trailblazing work in telecom, energy, and data analytics on a global scale, is spearheading this venture.

Leadership for BoltLike is in capable hands, with seasoned media figure Faisal Paracha taking the reins as Managing Director, while Bilal Qureshi, the visionary Co-Founder and CEO of Barilliance Group, assumes the role of Chairman.

Bilal Qureshi expressed his enthusiasm, stating, “We have consistently dared to disrupt conventional norms-be it in telecom, energy storage, or data analytics. With BoltLike, we are redefining the media information landscape, making it swifter, more equitable, and attuned to future demands.”

During the launch event, Faisal Paracha emphasized the transformative potential of this new system, highlighting its capacity to furnish media sector stakeholders with transparent, in-depth analytical data, thereby empowering them to make timely and informed decisions.

BoltLike is set to introduce a state-of-the-art and reliable system, departing from traditional audience measurement techniques. The system is designed to be entirely trustworthy, transparent, and immune to tampering. It will employ “People Meters” equipped with MEMS microphones and sophisticated audio recognition technology, ensuring precise audience data collection even amidst noisy surroundings.

Furthermore, a comprehensive national survey is underway to create a representative household panel, guaranteeing that the system accurately mirrors the viewing habits of Pakistan’s television audiences.