KARACHI: Cricket stands as one of the strongest binding forces in our nation's fabric. The increasing number of young women eager to showcase their cricketing talent has not gone unnoticed. Cadbury Dairy Milk Pakistan has embarked on a groundbreaking partnership with the Pakistan Cricket Board (PCB) and Khelo Kricket to support female cricketers in the country.
Sami Wahid, Managing Director, Mondelez Pakistan, shared his sentiments, “For me, the most significant factor is the empowerment of genuinely talented young sportswomen who have all the potential to make a mark globally. I could not be happier to carry on the legacy of equitable opportunities that Mondelez identifies with. Cadbury Dairy Milk’s ‘Get in The Game’ is a wave of change, a surge of inspiration, and a bright new future for our young girls.”
The scholarship program, introduced by Cadbury Dairy Milk Pakistan, will be executed by Khelo Kricket. It will be rolled out in Karachi, Lahore, and the twin cities of Rawalpindi and Islamabad, with the primary goal of providing a level playing field for aspiring women cricketers in Pakistan. The response has been overwhelming; the brand has received over 1700 entries from girls interested in applying for the scholarship program, providing insights into its mechanics and benefits.
This pioneering partnership between Cadbury Dairy Milk, PCB, and Khelo Kricket is a significant step towards fostering gender equality and nurturing talent in women's cricket. It is poised to make a lasting impact by empowering women cricketers to contribute to the growth of cricket in Pakistan and highlighting the country’s potential for equitable opportunities in sports.
About Mondelez Pakistan Limited
Mondelez Pakistan Limited is a wholly owned subsidiary of Mondelez International, Inc. which is a world leader in chocolates, biscuits, gum, candy, and powdered beverages. Mondelez Pakistan Limited portfolio includes flagship brands such as Cadbury Dairy Milk and Tang which enjoy a market leadership position in their respective categories.