Pakistan State Oil (PSO) today initiated a nationwide road safety campaign, “Safety Starts Young,” aimed at instilling traffic discipline in primary schoolchildren. The educational initiative, which has reportedly been received favorably by teachers, parents, and school administrations, seeks to build a foundation for responsible road behavior from an early age.
The program”s objective is to embed road safety principles in children during their formative years, with the goal that this early instruction will guide their conduct as they grow. The training is intended to shape their future behavior as pedestrians, cyclists, and eventually, licensed drivers.
Utilizing creative teaching methods, the campaign targets children between the ages of 5 and 12. The initiative has already been conducted in more than 30 schools and is slated to expand to a total of 42 educational institutions nationwide.
The program’s scope covers 14 cities, including Karachi, Quetta, Lahore, Multan, Faisalabad, Bahawalpur, Rawalpindi, Abbottabad, Haripur, Mansehra, and Attock. A subsequent phase of the campaign will extend its reach to schools in Hyderabad and Sukkur.
To encourage engagement and a sense of responsibility, every child who completes the training is given the honorary title of ‘PSO Safety Hero.’