Spotify’s 2025 Wrapped in-app experience has registered over 200 million users and generated more than 500 million shares globally within its first 24 hours of launch, the company announced. The milestone was highlighted during a year-end celebration in Karachi that gathered local artists and media personalities to mark the annual campaign.
According to a statement today, the event, hosted by Ayla Adnan, centered on the theme of self-expression through music. The venue featured interactive installations and neon-lit portrait booths designed to spotlight individual music tastes and unfiltered personal styles, reflecting the campaign”s focus on authentic listening habits.
Musical performances for the evening were provided by a curated DJ lineup including Mouseeki Machine, ZULU, and Disguise in Hoodie. The function was attended by a number of artists, such as Afusic, Natasha Humera Ejaz, Shareh, and Umer Anjum, alongside content creators including Areeka Haq, Reeja Jeelani, Hemayal, and Daniya Kanwal.
A notable feature of the gathering was the VIP Wrapped Awards, a physical extension of the platform”s personalized in-app accolades. The awards recognized members of the company”s VIP community for distinctive listening patterns, with recipients including Dino Ali and Osamah Nasir.
“This year”s experience captured real listening behavior, unfiltered taste, and the stories behind every listener’s soundtrack, and the response has been incredible,” stated Talha Hashim, Spotify’s Marketing Manager for Pakistan, commenting on the global engagement figures.
The annual Wrapped campaign continues to serve as a platform for celebrating Pakistani artists and listener engagement. The personalized 2025 Wrapped experience is now available to eligible users exclusively through the latest version of the Spotify mobile application.