E-commerce platform Daraz Pakistan today initiated its final major sales campaign for 2025, the “12.12 Grand Year End Sale,” offering significant price reductions through collaborations with major financial institutions. The event, which commenced at 8 PM on December 11, provides consumers with opportunities for savings of up to 40 percent via select payment methods.
The week-long campaign, scheduled to conclude on December 18, involves multiple banking and digital payment partners to facilitate the discounts. Financial institutions participating include MCB, Meezan Bank, AlBaraka Bank, and Soneri Bank, which are providing special discounts or instalment plans on transactions made with their cards.
In addition to traditional banks, prominent digital wallets are also part of the promotion. Customers using Easypaisa, JazzCash, or UPaisa for their transactions can access further value through instant rebates, cashback offers, or other special payment incentives on specific products and during designated time slots.
The sale will feature a wide array of brands across various categories. Deals will be available from companies such as Jenpharm, Philips, Remington, Servis, Zellbury, L’Oréal, Lipton, and Unilever. The home and living segment will see offers from Haier, Zero Lifestyle, Cherry Home Appliances, and Molty Home, among others. During “Brand Rush Hours,” select brands will offer flat discounts of 30 percent or more.
Interactive features are also integrated into the campaign, including the “One Rupee Game” and “Shop and Win” promotions, with rewards valued at up to PKR 1 million. These mechanics allow users on the Daraz app to participate in prize draws and other activities linked to their purchases.
“12.12 is our way of turning the end of the year into a nationwide celebration for our customers and partners,” said Ehsan Saya, Managing Director of Daraz Pakistan. He stated that the event brings together numerous brands and sellers to offer competitive prices and new product assortments.
Saya added that the company remains focused on building trust in online commerce by offering strong brand assortments, reliable delivery, and secure digital payment options. The 12.12 campaign is the final flagship event in Daraz’s annual calendar, following its recent 11.11 mega sale.
All promotional offers and activities are accessible exclusively through the company”s application and website. Daraz has advised shoppers to prepare for limited-time offers by adding products to their carts and activating their preferred payment methods in advance of key deal timings.