KARACHI: The Pakistan Cricket Board has roped in Surf Excel to become Pakistan national men’s cricket team’s official detergent partner for the year 2021.
The partnership with Surf Excel covers season of home cricket including series against England, New Zealand and the West Indies.
PCB and Unilever joined hands last year for social awareness campaign with Lifebuoy around hygiene behavior.
PCB Director – Commercial, Babar Hamid said: “Our partnership with Unilever is strengthening with the passage of time and we are delighted to have Surf Excel as our official detergent partner for Pakistan national men’s team’s home series.
“Pakistan cricket fans have a lot to look forward to in the upcoming home season with tours from England, New Zealand and the West Indies. Our partners like Unilever are extremely valuable to us as their contributions go a long way in ensuring that we deliver top quality domestic and international events and bi-lateral series.
“In the recent days, we have overcome some big challenges to ensure that the Abu Dhabi-leg of the HBL Pakistan Super League 6 takes place. We would now set our focus on our upcoming home assignments in our pursuit of further improvement in all aspects and world-class delivery of our international home season.
“The passionate cricket fans of the Pakistan team both in Pakistan and around the world have a lot to look forward to and we hope to live up to their expectations both with on-field performances and top-class delivery of the home season in our own stadiums.”