Islamabad: Pakistan’s leading telecommunication and digital services providers, PTCL and Ufone, emerged as the biggest winners at the prestigious Effie Awards Pakistan 2026, securing eight awards, including three Gold, two Silver, and three Bronze accolades. PTCL and Ufone also received the coveted ‘Effective Marketer of the Year 2025-26’ title, awarded to the top-performing marketing organization across industries.
According to Pakistan Telecommunication Company Limited, the Effie Awards are recognized globally as a credible benchmark of marketing effectiveness, celebrating ideas that deliver measurable business results and are judged on strategy, execution, and impact. This recognition underscores PTCL and Ufone’s leadership in creating campaigns that drive results while building strong connections with audiences nationwide.
A key highlight this year came in the Internet and Telecom category, where PTCL and Ufone secured both Gold and Silver awards. Ufone’s flagship “Data Bohhaaat Hai” campaign won Gold, while its “Babar’s Phone Lost” execution also earned Gold in Social Media (Services), along with Silver for its “Sohni Mahiwal” campaign.
Additional honors included Gold in Passion for Pakistan for “Hockey Hai Pakistan Ki Shaan,” Silver in Positive Change – Social Good (Brands) for “Dil Se Ba-Ikhtiar,” Bronze in Seasonal Marketing for UPaisa, Bronze in Brand Integration and Entertainment Partnership for Peshawar Zalmi x Ufone, and Bronze in Corporate Reputation for “Dil Se”- PTCL and Ufone Social Impact platform.
These achievements reflect PTCL and Ufone’s ability to combine creativity, cultural relevance, and purposeful storytelling to deliver meaningful outcomes. Spanning telecom services, digital platforms, sports, culture, and purpose-led initiatives, the wins demonstrate PTCL and Ufone’s holistic approach to marketing where commercial success and societal impact go hand in hand.
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