The University of Central Punjab’s Media Club has launched a new series designed to explore the fundamental power of storytelling in shaping emotional responses, visual concepts, and overall creative output.

According to the university information today, the inaugural event in the “Crafting the Vision” series, a session titled ‘The Art of Storytelling,’ was conducted by Sumayya Batool to address the transformative capacity of well-constructed narratives.

The seminar focused on how strategic storytelling can be used as a tool to connect with, communicate, and resonate deeply with diverse audiences.

Participants were actively involved in insightful discussions and creative reflections, examining the mechanics behind compelling narratives.

The session concluded with attendees leaving with a renewed inspiration to craft their own impactful stories, underscoring the initiative”s focus on practical creative development.