KARACHI:Owing to its tremendous popularity among online shoppers, Pakistan biggest ecommerce platform, Daraz has recently won the Digital Streaming-Rights of the cricket-extravaganza – HBL Pakistan Super League (PSL), for the next two seasons 2022-2023.
The signing ceremony of this partnership-contract with Pakistan Cricket Board (PCB) was held recently at the Daraz Head-Office, where the two partnering organizations also orchestrated a PSL Trophy Tour, at 12 pm on Friday, 21st of January, 2022.
The Managing Director of Daraz Pakistan – Mr. Ehsan Saya and the Chief Operating Officer of PCB – Salman Naseer were the guests of honor at this vibrant ceremony. They were accompanied by PCB’s PSL team and the Head of Sports and Marketing, Daraz Group – Mr. Wali Khan.
PCB Chief Operating Officer Salman Naseer said “We are delighted to have Daraz onboard as our live-streaming partner for the HBL Pakistan Super League. Daraz had previously partnered the PCB for international cricket and now them supporting the HBL PSL clearly reflects the value of this tournament, which continues to grow and becomes stronger with every passing season.
He further said, “I remain confident that this partnership will flourish and while Daraz will successfully use the strategic partnership with the HBL PSL brand to further their vision, revenues earned by the PCB through this relationship will be reinvested into cricket and we will be able to produce more match-winners, which, in turn, will help make Pakistan one of the top cricket playing nations.”
Wali Khan, Head of Sports Strategy, Marketing and Entertainment said: “The Partnership between daraz and PCB, where Daraz is the official livestreaming partner of the PSL, is an exciting opportunity for Daraz to ensure sports and entertainment reaches all corners of Pakistan. You come to Daraz for the experience and buy products that you love. We look forward to providing our customers with an amazing viewership experience during the PSL”.
The stakeholders of this collaboration, believe in making sports an inspiration that unites all Pakistani consumers. Hence, they are committed to continue offering Free-of-cost, Live-streaming of thrilling Cricket-tournaments, in future too.
Last year, Daraz had exclusively live-streamed the ICC T-20 World Cup, attracting more than 300 million viewers online and proving to be a game-changer, as “Digitalization” is the primary mission of this revolutionary platform. It is building the most innovative technological infrastructure in Pakistan, to accelerate the growth of the nation’s e-commerce industry. This year, Daraz offered the highest bid (175% higher than the previous year’s proposals), to win the exclusive rights of live-streaming the most exhilarating cricket tournament in the country. It aims to offer the most valuable shopper-tainment experience for the users.