Gold prices go up in Pakistaneasypaisa, Unilever Join Hands to Transform Digital Payments Landscape

KARACHI:,,, 24 karat gold per tola price witnessed an increase of Rs4,600 and was sold at Rs232,400 on Thursday compared to its sale at Rs227,800 on the last trading day.

According to All Sindh Sarafa Jewellers Association, the price of 10 grams of 24 karat gold also increased by Rs3,943 to Rs199,245 from Rs195,302 whereas the price of 10 gram 22 karat gold went up to Rs182,642 from Rs179,027.

The price of per tola silver increased by Rs.20 to Rs2,600 whereas that of and ten gram silver went up by Rs.17.15 to 2,229.08.

The price of gold in the international market increased by $47 to $2,225 from $.2,178, the Association reported.

It is pertinent to mention here that IMF staff and Pakistan have reached a staff-level agreement on the second and final review under Pakistan’s Stand-By Arrangement.

According to the official statement issued by an International Monetary Fund team led by Nathan Porter, the IMF reached a staff-level agreement with Pakistan on the second and final review of the country’s stabilization program supported by the IMF’s US$3 billion (SDR2,250 million) SBA approved.

KARACHI:,,, In a landmark collaboration, easypaisa, Pakistan’s leading digital financial services platform, and Knorr, Unilever’s biggest food brand, have joined forces to revolutionize the digital payments landscape.

According to a statement on Thursday, this strategic partnership represents a significant milestone in the ongoing efforts to modernize and streamline the value chain for sampling initiatives, marking a significant step forward in leveraging technology to enhance convenience, accessibility, and affordability in digital payments.

By combining the strengths of easypaisa’s robust digital payment platform with Knorr’s renowned brand presence, both organizations are poised to deliver unparalleled value to customers across Pakistan. The initiative is currently being executed in 20 marketplaces across 14 cities, including Karachi, Lahore, Islamabad, and Faisalabad.

To gain actionable insights on the efficacy of the initiative, a digital customer feedback form will also be circulated to users within the easypaisa app to gather real-time feedback regarding the product and the activity, a testament to our commitment to a customer-first approach.

“We are excited to partner with Knorr (Unilever) in this pioneering initiative,” said Hani Haider, Head of Growth and Analytics at easypaisa & TMB. “This collaboration underscores our shared commitment to harnessing the power of collaboration and technology to drive innovation and create exceptional customer experiences. By combining our expertise, we are confident in our ability to set new industry benchmarks and create a digital ecosystem that benefits all Pakistanis.”

“We are equally excited to partner with easypaisa, this is the future fit partnership for our brand Knorr. easypaisa will help us unlock the masses across the key Knorr towns and also help us build long-term relationships with our consumers. Knorr & easypaisa have set the new benchmark for the industry,” commented, Javed Jafri, Head of Media, Digital, and Data, Unilever Pakistan.