Pakistan’s Ambassador to Germany Saqlain Syedah has said Pakistan is a land of unparalleled beauty, diverse landscapes, and centuries-old heritage.

She said this while speaking at the ‘ITB Berlin 2025’- the world’s leading travel trade show- commenced in Berlin, Germany, according to an official statement issued here on Wednesday.

Ambassador Saqlain Syedah said our participation in ITB Berlin 2025 reflects our commitment to positioning Pakistan as a top travel destination.

‘We are eager to strengthen partnerships and welcome the world to explore the immense tourism potential our country has to offer’, the envoy added.

Jointly organized by the Pakistan Tourism Development Corporation (PTDC), Trade Development Authority of Pakistan (TDAP) and Green Tourism Private Limited (GTPL), provincial tourism departments and private sector, Pakistan’s participation in ‘ITB Berlin 2025’ reaffirmed its commitment to promoting its diverse tourism offerings to international markets.

The Pakistan Pavilion, spanning 100 square meters, was formally inaugurated by Ambassador Saqlain Syedah, in a grand opening ceremony.

The Commercial Wing, Frankfurt, fully supported in planning and execution of the event, which played a crucial role in facilitating business engagements and promoting Pakistan’s tourism industry.

The high-profile Pakistani delegation, representing both public and private sector stakeholders, actively engaged with global tourism professionals, highlighting the country’s rich cultural heritage, breathtaking landscapes, and adventure tourism opportunities.

The delegation included 13 private sector companies, two provincial tourism departments, Sindh, and Gilgit-Baltistan- alongside PTDC, TDAP, and GTPL.

Among the distinguished attendees were Syed Zulfiqar Ali Shah, Minister for Tourism, Sindh Tourism Development Corporation (STDC), and M. Ghulam Muhammad, Minister for Tourism, Tourism Department of Gilgit-Baltistan and Lt Gen Sardar Hassan Azhar Hayat Managing Director of GTPL, who represented their respective organizations.

Speaking on the occasion, Managing Director PTDC, Aftab ur Rehman Rana, emphasized Pakistan’s tourism vision, stating that Pakistan’s presence at ITB Berlin 2025 is a strategic effort to enhance our international visibility and attract global tourists.

He said through meaningful collaborations and networking, we aim to showcase Pakistan as a must-visit destination on the world tourism map.

Throughout the day, the Pakistani delegation actively participated in B2B meetings, networking events, and presentations, engaging with international tourism stakeholders to foster collaborations.