President Asif Ali Zardari today, on the occasion of International Radio Day, highlighted the critical need for the ethical and responsible integration of artificial intelligence into radio broadcasting, asserting that new technologies can enhance the medium’s accessibility and engagement while preserving human creativity and editorial integrity as its core strength.
In a message commemorating the day, the president acknowledged that AI presents significant opportunities to improve production, transmission, and audience analysis, but he cautioned that its deployment must respect professional judgement and creativity.
Reflecting on the medium’s role within Pakistan, President Zardari noted that radio has been an integral part of the nation”s journey since independence, with Radio Pakistan playing a historic part in disseminating trusted information and promoting cultural heritage.
He underscored the unparalleled reach of Radio Pakistan, which broadcasts in 26 different languages, making it a vital companion for citizens from all walks of life, including farmers in fields and drivers on long journeys, particularly in areas with unreliable internet or electricity.
The president also pointed to a global trend of renewed strength in radio listenership, particularly among younger audiences including Gen Z, even as television viewership declines in many regions, suggesting a promising future for the adaptable medium.
He attributed this continued relevance to radio”s successful embrace of digital innovations such as online streaming and social media, which have expanded its reach while retaining its characteristic immediacy and intimacy.
In an era of complex information flows, the president described radio as a reliable source of credible news and a force for social cohesion that elevates diverse voices from across the country.
Concluding his message, President Zardari reaffirmed the commitment to supporting the timeless medium and extended his best wishes to all radio professionals and listeners for their continued service to society.