KARACHI: Strawberry Sports Management has appointed M and C Saatchi Pakistan as their Strategic Marketing Advisors for Women Premier League (Football) and Pro Dangal League (Freestyle Wrestling).
Women Premier League will be the first ever women’s sports league of Pakistan. Meanwhile, Pro Dangal League will be first ever freestyle wrestling league of Pakistan.
The inaugural seasons of the two leagues were planned for later this year. Strawberry Sports Management owns multiple sports leagues that include sports like Kabaddi, Freestyle Wrestling, Football, Volleyball and Hockey. The group also owns a sports magazine.
M and C Saatchi Pakistan are part of M and C Saatchi Group, the world’s biggest independent communications group. It is a creative company that connects specialist expertise and fuels growth through data and technology to deliver meaningful change.
M and C Saatchi Group spans 23 countries, with major hubs in the UK, Europe, US, Middle East and Africa, Asia and Australia.
Haider Ali Daud Khan – Founder and CEO, Strawberry Sports Management said: “M and C Saatchi Pakistan came across as the best suited organization with global expertise and footprint. They have the right strategic depth, marketing network and accessibility to clients as well as the understanding required to promote and market events.”
“We want to highlight and mainstream multiple sports at international scale that will contribute towards national pride and generating livelihoods. Women’s sports in Pakistan are going to receive a major uplift through the introduction of Women Premier League. Freestyle Wrestling is interwoven with our culture and so Pro Dangal League will be one of its kind. M and C Saatchi Pakistan’s strategy to help build original content through these international level long term platforms is spot on.”
Imran Irshad – CEO, M and C Saatchi Pakistan said: “This was a brilliant opportunity to be an active part of the rise of sports in Pakistan, and we jumped on it. Sports marketing is a growing phenomenon in Pakistan and collaborating with Strawberry Sports Management into our plans of growing the M and C Saatchi Group in Pakistan.”
“We are well aware of the challenges that exist but we feel content that we are best placed to achieve our goals and results. Marketing and promoting homegrown sporting events with international appeal represents a big potential of connecting with brands, customers, consumers, viewers, and more importantly, bringing in a positive change in the communities. We look forward to working with Strawberry Sports Management and start producing results that are mutually rewarding.”