A major convention in Multan brought together government officials and a leading fertilizer company to recognize and reward the country’s top-performing wheat growers. The Sarsabz Kissan Convention, an initiative by Fatima Fertilizer in partnership with the Punjab Agriculture Department, gathered over 1,300 farmers to discuss innovative practices aimed at improving crop yields and strengthening national food security.
According to a report by Fatima Fertilizer Company Limited today, the primary purpose of the farmers” seminar was to honor agriculturists who secured the highest positions in the government”s provincial and district-level wheat high-yield competitions. The recognition was extended to growers who had utilized Sarsabz Nitrophos and CAN fertilizers, with a stated aim to encourage wider adoption of these methods for increased profitability.
During the event, technical representatives from Fatima Fertilizer presented information on the balanced use of fertilizers. They highlighted that the application of Sarsabz Nitrophos and CAN had been associated with improved soil fertility and an increase in per-acre crop yields of 10% or more.
“Through initiatives like the Sarsabz Kissan Convention, we are reinforcing our commitment to supporting Pakistan’s farmers by providing them access to high-quality products… along with on-ground advisory services,” stated Rabel Sadozai, Director of Marketing and Sales at Fatima Fertilizer. She added that the ultimate goal is to help cultivators achieve higher yields and contribute to a “more sustainable and self-sufficient agricultural ecosystem.”
To celebrate their exceptional contributions, Fatima Fertilizer announced significant awards for the high-achieving producers. Farmers securing the first three positions at the provincial level were awarded tractors, while district-level winners received motorcycles and LCDs. The prizes were presented by Rabel Sadozai and the Secretary of Agriculture for Punjab, Iftikhar Ali Sahoo.
The forum was attended by a host of senior officials, underscoring its importance. Notable attendees included Punjab”s Secretary of Agriculture Iftikhar Ali Sahoo, Special Secretary of Agriculture for Southern Punjab Sarfraz Hussain Magsi, MNS University Vice Chancellor Professor Dr. Asif Ali, and Pakistan Kisan Ittehad President Khalid Mehmood Khokhar, alongside the Commissioner and Deputy Commissioner of Multan and other key figures from provincial agricultural departments.
The convention forms part of an ongoing effort to empower the farming community with knowledge and high-performance agricultural solutions. The initiative emphasized that enhancing farmers” income through greater productivity plays a direct role in addressing the country”s food security challenges and stimulating national economic growth.