Global technology company vivo has entered into a strategic partnership with the Pakistan Tourism Development Corporation (PTDC) to digitally promote the nation”s tourism industry and bolster its international profile.
According to a statement today, the collaboration, themed “Empowering the Future of Tourism in Pakistan,” will concentrate on advancing tourism through digital narratives, capacity building, and various training programmes aimed at fostering the sector”s growth.
This joint venture will merge vivo’s technological innovation with the PTDC’s extensive tourism expertise to spotlight Pakistan”s varied culture, landscapes, and heritage via compelling digital content and creative public engagement.
Specific initiatives will feature programmes designed to stimulate digital content creation, enhance skills, and provide knowledge-sharing opportunities, all intended to position the country as a contemporary and attractive destination for international travellers.
Commenting on the alliance, Muhammad Zohair Chohan, Director of Brand Strategy at vivo, said: ‘Through this partnership with PTDC, vivo aims to empower digital storytelling that showcases Pakistan’s beauty while enabling communities to shape the future of tourism through technology and creativity.’
Aftab Ur Rehman Rana, Managing Director of the PTDC, added: ‘Collaborating with vivo allows us to enhance Pakistan’s tourism narrative through innovation and digital engagement, helping present the country’s diverse identity to a global audience by involving our creative youth.’
The partnership reflects a mutual vision to champion responsible tourism, inspire a new generation of content creators, and establish Pakistan as a world-class destination. By leveraging technology and global storytelling platforms, both organisations aim to attract visitors, investors, and enthusiasts from around the world.