KARACHI: Trade Development Authority of Pakistan organized Pakistan Pavilion at Beautyworld Middle East 2022 fair that managed to bring top brands of beauty products and hair and makeup artists to come at one platform from all over the world in its 26th Edition.
Forty companies from Pakistan participated at Beautyworld Middle East 2022, some of them were Face Fresh, Faiza Beauty Cream, Golden Pearl Cosmetics, Mohammad Hashim Tajir Surma, Noor Gold Cosmetics and others participated as direct exhibitors while Montis Pvt. Ltd, Noorani and Co., Shanns Cosmetics and others participated under Trade Development Authority of Pakistan’s pavilion.
Pakistani exhibitors presented products such as cosmetics and skincare, male grooming – hair and shaving, professional manicure/pedicure and accessories, personal care and hygiene and fragrances. The CEO of New Trend International Aftab Siddiqui said, “The exhibition was exclusively B2B and we had excellent foot fall. Beautyworld Middle East is the most productive and informative exhibition. We are very happy with the exhibition.”
Beautyworld Middle East is the biggest international fair for beauty and wellness products, fragrance and beauty accessories in the Middle East and one of the leading beauty trade shows worldwide. In this edition, Beautyworld Middle East featured more than 1,400 exhibitors from 65 countries and featured 26 dedicated country pavilions with over 35,000 trade fair buyers from more than 150 countries. Every year, many Pakistani visitors also attend this fair and show interest in various products like skincare, perfumes etc.