Xenith Public Relations today announced a strategic partnership with Repu Media Intelligence to incorporate an advanced artificial intelligence platform, Acumen, into its communications services, a move set to begin in February 2026.
The agreement will see Xenith PR utilise the Acumen platform to shift from traditional media monitoring to a system focused on real-time data analysis, predictive insights, and automated tasks, enhancing its capacity for strategic counsel.
The AI-driven technology offers global access with specific localisation for the Pakistani market, covering Urdu and other regional languages across digital, social, and traditional media channels. This integration aims to provide deeper insights into shifting market dynamics and stakeholder sentiment.
The memorandum was officially signed by Raheel Nabi, Director and Chief Executive Officer of Xenith Public Relations, and Aun Dara Khan, Managing Director and Co-Founder of Repu Media Intelligence.
In a statement, Mr Nabi said: ‘We are thrilled to be partnering with Repu in adopting Acumen, one of the largest media intelligence platforms in the world, to integrate AI meaningfully into our operations. As narratives evolve faster than ever, AI-driven media intelligence will empower us to better understand shifting market dynamics, unlock real-time information to forge powerful narratives, and guide our clients with greater clarity and confidence.’
Mr Khan commented on the collaboration”s potential, stating: ‘This MoU marks an important step in integrating data-driven intelligence with strategic communications. By combining Acumen’s AI-powered media intelligence capabilities with XPR’s deep understanding of narratives and stakeholder engagement, we aim to deliver sharper insights – not only at a local, but global level also. This strengthens reputation management, and enables more informed decision-making for organizations, institutions and leaders – operating in increasingly complex environments.’
According to the agreement, the collaboration extends beyond technological integration and will include joint initiatives designed to promote industry confidence in AI. These efforts will focus on demonstrating how real-time intelligence combined with expert analysis can improve the practice of reputation management.