Pakistan Customs significantly intensified its campaign against counterfeit and pirated goods during the 2025-26 financial year, registering a sharp rise in intellectual property rights (IPR) enforcement actions and confiscating infringing products valued at an estimated Rs7.7 billion, according to official annual performance data released on Tuesday.
According to an official report today, the Directorate General of Intellectual Property Rights Enforcement (IPRE) recorded 201 IPR seizure and forfeiture cases during FY2025-26, up from 162 cases in the previous financial year, marking a 24% increase in enforcement activity.
The confiscated merchandise included counterfeit luxury products, textiles, automotive spare parts, cosmetics, footwear, consumer goods, and other trademark-infringing items. Officials said the operations reflected Pakistan Customs’ efforts to curb illicit cross-border trade, safeguard consumers, and protect legitimate businesses through stronger border controls.
Alongside enforcement measures, the Directorate General expanded its outreach programme by conducting 30 awareness sessions, workshops, and seminars across the country. The events brought together customs officials, chambers of commerce and industry, importers, exporters, traders, customs clearing agents, intellectual property rights holders, and other stakeholders to improve understanding of border enforcement procedures and the importance of protecting intellectual property.
Director General of Intellectual Property Rights Enforcement (Customs), Abdul Qadir Memon, said Pakistan Customs remained committed to further strengthening its enforcement framework through continuous capacity building, the adoption of advanced risk management techniques, technological innovation, and closer cooperation with national and international partners.
He added that the department would continue enhancing border security measures to prevent the import, export, and transit of counterfeit and pirated goods, while supporting fair competition, protecting consumers, and facilitating legitimate trade.
The Directorate General said it would continue enforcing intellectual property rights at Pakistan’s borders in line with national legislation and international best practices, contributing to economic growth and a more secure trading environment.