Emirates informed today that it has launched a seasonal promotion, My Emirates Pass, providing its passengers with access to more than 700 discounts at various venues throughout Dubai until March 2026.
The initiative grants travelers flying to or transiting through the city benefits across a wide range of attractions, retail outlets, dining establishments, and luxury spas.
To utilize the benefits, travelers are required to present their physical or digital Emirates boarding pass along with a valid form of identification at participating establishments.
The airline has advised passengers using a digital boarding pass on the Emirates App or a mobile wallet to take a screenshot before landing, as the pass will become inaccessible after the flight.
The program includes savings on a range of leisure attractions. Notable venues participating in the discount scheme include Aquaventure, Skydive Dubai, the Museum of the Future, the Inside Burj Al Arab Tour, Arte Museum Dubai, and The Messi Experience.
Additionally, the My Emirates Pass will provide special savings during the upcoming Dubai Shopping Festival, scheduled from December 5, 2025, to January 11, 2026.
The promotion is available to all passengers with an Emirates boarding pass and is set to conclude on March 31, 2026.