Message on World Tourism Day by Imran Khan Prime Minister of Pakistan

Islamabad, September 27, 2021 (PPI-OT):Today, we celebrate the World Tourism Day as a country that hosts some of the world’s most iconic vistas and fascinating cultures. This day is celebrated every year by all member states of the United Nation’s World Tourism Organization, of which Pakistan is an active member.

I would like to congratulate the entire travel Tourism Community of Pakistan on the occasion of World Tourism Day 2021. This industry has survived the toughest times during the past two years due to the Pandemic of Covid – 19, which has altered every definition of travel, tourism and leisure that man has known for ages.

Government of Pakistan has made all possible efforts to keep the tourism sector open and functional during these testing times under SOPs issued by NCOC from time to time. It is heartening to note that Pakistan’s Tourism Industry is performing much better than many established destinations during pandernic. The government will continue its efforts to support during the pandemic era to facilitate the workforce associated with tourism sector across the country.

Pakistan’s Tourism Industry has been marred by lack of attention and remained untapped since long. For the first time tourism sector has been assigned due priority and focus. During the past two years, government of Pakistan has taken major steps to revive the tourism sector to benefit from the tourism potentials the country holds.

In this regard a national tourism brand of Pakistan has been developed including national tourism e – portal that provides all tourists related information through click of a button. To facilitate foreign tourists, e – visa has been introduced for 193 countries while visa on arrival facility has been provided for 50 countries.

National Tourism Strategy 2020-30 along with National Action Plan 2020-25 have been developed to provide a national framework for development of tourism sector in a systematic and coherent way. To ensure value for money and the best quality services to local and international tourists, National Minimum Standards for Tourism and Hospitality sector have been introduced, which are being implemented under the supervision of Provincial Regional Tourism Departments.

Multiple International Standard Feasibility Studies are at the final stages of completion, which will be presented to local and international investors to attract FDI and mobilize local investment. Pakistan Tourism Development Corporation (PTDC) has been revamped to fully focus on creating enabling tourism environment in the country and make Pakistan a known tourist destination.

2 Domestic Tourism has already increased manifold in the past few years. I would now like to invite the world to visit Pakistan and experience its untapped touristic value. Pakistan is also ready to facilitate tourism businesses, attraction developers, investors, hotel chains and companies in every possible manner.

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