Pakistan to participate in Ambiente fair in Frankfurt

KARACHI:Pakistan’s 12 companies will participate in world’s largest consumer goods show Ambiente to be held from 08-12 February 2019 in Frankfurt.

A total of 12 exhibitors from Pakistan will showcase their products including Casaware, Clayworkd, Pakistan Souvenirs, Tariq Glass and Sharp Edge on their own while Anaya Salt, CC Factories and Sana Traders will participate under the pavilion of Trade Development Authority of Pakistan. They will exhibit with the products covering interior decoration items, handicrafts, kitchen accessories and other consumer products.

The Ambiente is the leading international trade fair and the world’s number one in products associated with dining, cooking, household items, furnishings and ornaments, interior design, gifts, jewelry and fashion accessories. It also offers unique spectrum of products for the table, kitchen and housewares, gifts and decorative articles and interior design concepts and furnishing accessories.

This most important global consumer goods exhibition offers a wide range of events, programs for newcomers, trend presentations and award ceremonies, all at the same time.

Pakistan has been participating in Ambiente for many years and a number of industries have developed from this fair such as cutlery, crockery and salt products. Salt products and Handicraft companies are in hall 10.3, 10.1 and 9.3 (Giving or Living) while the other companies are in hall 5.1, 10.4 (Dining global sourcing). Last year, Ambiente had over 4441 exhibitors and more than 136,400 buyers came to the fair.

The top 10 visitor nations at Ambiente 2018 after Germany were China, France, Great Britain, Italy, Spain, Switzerland, South Korea, the Netherlands, Turkey, and the USA.