Islamabad: Coca-Cola Pakistan was distinguished with two awards at the 15th International Summit on Corporate Social Responsibility, recognizing its initiatives in water stewardship and sustainability innovation. The company earned the Excellence in Water Stewardship Award and the Innovation in Sustainability Award, highlighting its significant contributions to sustainable practices in Pakistan.
According to Coca-Cola, the awards were presented by Syed Mustafa Kamal, Federal Minister for National Health Services, Regulation and Coordination, and received by Dr. Faisal Hashmi, Senior Director of Public Affairs, Communications, and Sustainability at Coca-Cola Pakistan. Dr. Hashmi remarked that the recognition reflects the company's ongoing efforts to support Pakistan's sustainability goals.
The summit gathered senior representatives from numerous international and national organizations, including Mondelez, Engro, KFC, Toyota, Martin Dow, Telenor, Abbott, Novo Nordisk, Packages Limited, Lucky Core, National Bank, and Bank Alfalah. The International CSR Summit is an annual event that convenes leaders from government, industry, and development sectors to acknowledge corporate initiatives and discuss emerging trends in sustainable business practices.
According to summit organizers, the Excellence in Water Stewardship Award was granted for initiatives enhancing access to clean water and promoting long-term water replenishment. Notable efforts include the Water for Women program in Sindh and Recharge Pakistan, a climate resilience initiative supported by The Coca-Cola Foundation that addresses flood risk management and wetland restoration.
The Innovation in Sustainability Award recognized Coca-Cola Pakistan's 'Maidaan Saaf' initiative, launched during the ICC Champions Trophy 2025. As the official beverage partner, the company implemented waste-management measures at match venues, including the installation of segregated waste bins. Approximately 60,000 PET bottles were collected, recycled, and converted into yarn for T-shirt production. The initiative also featured public service messages on digital scoreboards, reaching an estimated five million people.
In his keynote address, Federal Minister Syed Mustafa Kamal emphasized the importance of transitioning from curative to preventive healthcare approaches, highlighting the role of safe drinking water in public health. He encouraged companies to collaborate with the government and align their CSR efforts with public health awareness initiatives to achieve sustainable community health improvements.
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