EUROBIKE 2026, the world’s premier trade exhibition for bicycles and e-mobility, opened on Wednesday at Messe Frankfurt, drawing thousands of exhibitors, industry specialists and cycling enthusiasts from across the globe.
The four-day event, running from June 24 to June 27, marks the 34th edition of the exhibition and brings together nearly 800 exhibitors from more than 40 countries. Participants are showcasing the latest innovations, technologies and solutions shaping the future of the cycling and e-mobility industries.
Pakistan is being represented by five companies – Amazing Industries, FC Industries, Solehre Brothers, Servis Tyres and Jaffson Enterprises – underscoring the country’s expanding presence in the global market for bicycle components and cycling apparel.
Organisers expect the exhibition to attract more than 30,000 visitors from around 100 countries, providing a platform for business networking, commercial partnerships and discussions on emerging trends in the sector.
Muhammad Afzaal, Director Sales and Marketing at Amazing Industries, said the company already had a strong export footprint in Europe and was participating in EUROBIKE to further expand its market reach. He expressed optimism about securing new business contacts and strengthening existing commercial relationships.
Muhammad Ali Mirza, General Manager of Servis Tyres, said the company had participated in the exhibition last year and received encouraging feedback from buyers in Europe and North America. He added that the firm expected this year’s event to generate fresh business opportunities and positive outcomes.
EUROBIKE continues to serve as a key international forum for industry collaboration, innovation and the advancement of sustainable mobility solutions, reinforcing its role as a leading marketplace for the global cycling sector.