Pakistan’s hand-knotted carpet industry is facing a threat to its survival due to rising production costs and stiff competition from machine-made alternatives, prompting industry leaders to call for immediate investment in research and development to ensure its survival and growth.
Addressing a workshop of industry stakeholders at the Carpet Training Institute on Sunday, Chairman Ijaz ur Rehman said that the sector is going through a crucial phase of transitioning from a traditional craft to a formal industry in line with modern market demands.
He emphasized that although the craft is labor-intensive, the adoption of modern technology has improved production stages and significantly increased the commercial value of the carpets. Mr. Rehman said that this successful blend of traditional craftsmanship and innovation is crucial for the industry’s future.
Highlighting the key role of research and development, Mr. Rehman explained that continuous innovation has played a vital role in accessing international markets. This blend of traditional artistry and modern methods is creating a new global identity for Pakistani hand-knotted carpets.
The Chairman detailed that the primary objective of this research is to align traditional skills with current market expectations. Key areas of focus include computer-aided designing, the use of eco-friendly dyes, and providing safe and improved working conditions for artisans.
Furthermore, he identified digitalization, standardization, effective marketing strategies, and improved workplace standards as indispensable for the industry’s sustainable future. He argued that the sector’s long-term prosperity depends on integrating age-old skills with sustainable practices and digital technologies.
Concluding his address, Mr. Rehman stressed that timely measures and increased investment in research and development are crucial to tackle these challenges and ensure the viability of this important export industry.